My favourite value expressed by T4G is integrity. It’s such a great thing to keep in mind. Doing what’s right might not be the easiest decision, but it’s always the most obvious.

When you’re a company as large as T4G consistency matters. Having the same brand message and the same brand image across all communication channels is something that Darren has quickly become an expert at as Vice President of Communication. "I have to make sure everyone knows what’s going on," Darren explains, "Since everyone is not in the same office, all channels of communication need to be open and available."

Darren has been crucial in forming the culture at T4G, stating "My favourite value expressed by T4G is integrity. It’s such a great thing to keep in mind. Doing what’s right might not be the easiest decision, but it’s always the most obvious." He continues "Another part of my job is straight talking. It’s something I always strive to do. Hopefully I can inspire others be straight talking too. It’s about speaking your mind but also being respectful and mindful."