I have a passion for technology, and innovation in general - that is what I live and breathe.

Technology for the sake of technology is something Fred never preaches. Instead, he adds value by using technology to help clients develop strategies, achieve business goals, and measure success. "I have a passion for technology, and innovation in general—that is what I live and breathe. And, though I love technology, I do not blindly follow trends or fads, and will very plainly and openly share my views on the good and bad of all technologies," explains Fred.

As someone who can’t live without technology, Fred has tried to work it into all aspects of his everyday life… even into his music. By hooking up his guitar to his computer, he feels it enhances the whole experience for him. "I am into music, playing guitar—badly, I am sorry to say—and reading almost anything I can lay my hands on," he says.