Articles

My big brother makes life better

Thu, 16 May 2013 13:33:32 GMT

The doom and gloom crowd are wrong again.

There’s No Such Thing as The Mobile Web

Thu, 09 May 2013 11:42:44 GMT

Our devices are mobile, the web is the web.

You Already Know How to Think About Big Data

Thu, 18 Apr 2013 10:21:09 GMT

In big data, the path to success isn’t planned, it’s discovered.

Hey Facebook: Stop Interrupting me!

Thu, 04 Apr 2013 12:47:28 GMT

Interrupting your customers is a pretty dumb business model.

The Danger of Dusty Ideas

Thu, 21 Mar 2013 10:52:36 GMT

Facts expire. It’s dangerous. It’s invisible. And it happens all the time.

Competing on Empathy

Wed, 13 Mar 2013 23:48:45 GMT

If your business model demands that you care about your customers, you had better care about them. A lot.

Culture: How Yahoo! Got It Wrong

Thu, 07 Mar 2013 11:22:10 GMT

Yahoo! has been in the news lately, but not because of a hot new product or service.

12 Laughably Outdated Oscar Winners

Fri, 22 Feb 2013 11:16:29 GMT

Which classic Oscar winning stories just wouldn't make sense in today's world?

The Question is What

Fri, 15 Feb 2013 11:33:57 GMT

Measure, then manage? Done. What next?

From Half-Brained to Whole-Brained

Mon, 04 Feb 2013 09:50:27 GMT

Think there's a giant gulf between the left brain and the right brain? Think again.

If They're Happy, Then You'll Know It

Tue, 22 Jan 2013 11:43:47 GMT

Leading retailers dabbled in big data long before the term took off. What's next?

Forget Big Government, We Need Big Data

Thu, 17 Jan 2013 14:01:09 GMT

Government needs Big Data to meet today's big challenges.

An Apple A Day

Mon, 14 Jan 2013 10:27:42 GMT

How Big Data will save your life.

A Kilowatt Saved is a Kilowatt Earned

Mon, 07 Jan 2013 11:28:30 GMT

Energy lets us work. Technology lets us work smart. Let's combine the two.

Good News:
The Pessimists are Wrong

Thu, 03 Jan 2013 12:05:37 GMT

The world keeps getting better and better, faster and faster.

The Big Promise of Big Data

Mon, 10 Dec 2012 14:19:58 GMT

How do we use big data to make better decisions faster?

CRM: By people, for people, about people

Tue, 04 Dec 2012 11:46:53 GMT

Technology has changed the nature of relationships between organizations and their stakeholders.

The End of Crappy Products

Wed, 28 Nov 2012 11:26:49 GMT

The end of bad products may be in sight. Competition pushes firms to outdo one another while bringing down the prices we pay.

Changing Change for the Better - 5 ways to achieve smoother IT adoption

Tue, 30 Oct 2012 10:51:22 GMT

The ultimate goal of any IT project is to deliver benefit to the business. To boost adoption and buy-in, a critical but often overlooked activity is proactive Business Change Management

Don’t Be Creepy Creepy products are broken products

Thu, 25 Oct 2012 13:06:31 GMT

We need to recognize creepiness as a design flaw, meaning you’ve done something wrong, either by mistake or by design.

How Will We Pay Tomorrow?

Fri, 19 Oct 2012 09:37:59 GMT

Money is a central pillar of every society on the planet but for all the choice in how to pay, money remains rooted in a very simple idea: trust.

Marketing – It’s Not a Department

Tue, 18 Sep 2012 14:17:27 GMT

Whether it is research, sales, support, or any other function in a firm – we’re all part of marketing. If marketing is a mentality, why not design our organizations to spread that mentality to everyone?

Lessons Learned as a Co-op Student

Fri, 14 Sep 2012 11:09:59 GMT

T4G Co-Op Student Thomas Eaton shares a few of the lessons he's learned about how school life ≠ real life.

Dear T4G, What a Great Opportunity!

Fri, 24 Aug 2012 14:03:58 GMT

Life of a summer internship at T4G chronicles lessons learned, friendships made and a lasting impression. The future is bright.

From Frisbees to the Cloud

Tue, 21 Aug 2012 10:21:54 GMT

The essence of innovation is using new or existing resources or ideas in new and unexpected combinations.

The Twitter Olympics Sport Goes Social at This Year’s Olympics

Wed, 01 Aug 2012 11:54:21 GMT

While you’re following the Olympic games, here’s a round-up (so far) of some of the social media and digital developments to follow.

Favour the Fast

Thu, 26 Jul 2012 15:23:22 GMT

Faster, higher quality information has always led to the potential for faster, higher quality decisions. Forget the bold, fortune favors the fast.

Top 7 things you already know about communicating online

Wed, 18 Jul 2012 08:24:12 GMT

Want to know the secret to getting six pack abs or good online communication? The good news is you probably already know it.

Smartphone Hygiene

Wed, 11 Jul 2012 14:04:42 GMT

Five years ago smartphones didn’t exist. We’re still learning how to integrate them into our lives responsibly and safely.

Responding to change with responsive design

Thu, 05 Jul 2012 14:10:42 GMT

We’ve made great strides in making information universally accessible, but we’re only now beginning to learn how to make it universally useful.

Doing more with less

Thu, 28 Jun 2012 13:23:27 GMT

3 simple ways to cut the waste and amp up the impact. Hint: It starts with the details

Growth Hackers

Tue, 19 Jun 2012 13:52:18 GMT

What do you get when you marry deep computational and mathematical expertise with creativity, social insight and a philosophers big picture view of the world?

Raising the bar. Performance testing for better business

Fri, 08 Jun 2012 10:14:23 GMT

Performance testing ensures that your customers experience your brand online as you intended.

The World is Your Focus Group

Fri, 01 Jun 2012 09:29:25 GMT

Want to know what your customers are really thinking? get rid of your "Focus Group"

What’s for Dinner?! Facebook topped with LinkedIn, and a side of Twitter…

Tue, 29 May 2012 07:41:45 GMT

Jumping into the Social Media Buffet can be overwhelming to say the least. Here are 3 ways to whet your appetite... er, we mean strategy

Pleased to meet you. Lessons Learned for Delivering Success

Wed, 16 May 2012 08:56:11 GMT

Every relationship is different, but it’s the critical ingredient in making each project a success.

When Top-Down Bottoms Out: How crowdfunding is disrupting innovation

Tue, 08 May 2012 20:20:48 GMT

Something big is happening here, and it’s going to disrupt the way companies are created and products are brought to market.

Web Writing Advice, Strategy and Tips for Everyone

Tue, 08 May 2012 12:18:05 GMT

We communicate what we do, what we’re qualified to do and even who we are through the digital medium. Content Strategist Stephanie McGrath covers tips and tricks for writing for the web.

I Read it on the Internet so it Must be True

Tue, 01 May 2012 14:46:46 GMT

The internet has made information incredibly cheap to produce and distribute. As with any good, when something is cheap and easy to produce, we get a lot of it—and sometimes too much.

Why we’re excited about 3D Printers

Fri, 13 Apr 2012 16:35:27 GMT

3D printing will reshape the world. This might sound like we’re overstating the case. If we are, it isn’t by much.

Cloudy With a Chance of Competitive Advantage

Fri, 30 Mar 2012 09:49:40 GMT

As a shared computing platform, “the cloud” is a disruptive technology that has the potential to transform much in IT bringing tremendous opportunity.

Go where your customers are: Everywhere

Thu, 22 Mar 2012 16:04:33 GMT

More and more, customers expect to be able to manage their accounts on mobile devices. Here are some lessons learned building mobile self-service sites

Workforce?
There’s an App for that

Wed, 14 Mar 2012 21:24:22 GMT

We’re the last generation who will be able to get by without post-secondary education. Education is our only hope—not guarantee—of prosperity.

From Mad Men to Math Men

Fri, 02 Mar 2012 10:07:24 GMT

While Don Draper would have no trouble bringing his creative skills to today’s market, the majority of his account executives, media buyers, and secretaries would find no place in tomorrow’s advertising landscape.

Microsoft Excel The Language that Business Speaks

Fri, 24 Feb 2012 08:38:45 GMT

Business strategy says that in a mature business, incumbents are hard to beat. When it comes to business tools, Has Google and other potential entrants met their match by taking on Microsoft Excel?

I tweet,
therefore I am

Mon, 06 Feb 2012 14:43:38 GMT

Kodak, Blockbuster, and (soon enough) The Yellow Pages were all companies that just couldn’t accept that the world was no longer what they believed it was. Given the right moment each of them could have been saved—by Philosophers.

Beyond “Google It” Using Google Analytics to Maximize Internet Marketing Effectiveness

Wed, 01 Feb 2012 09:37:12 GMT

Check our the top five ways to use Google Analytics to maximize internet marketing efforts.

Avoiding SOPA North

Mon, 23 Jan 2012 10:44:17 GMT

Old media used its lobbying influence to push some new laws onto the US books. Until the internet woke up and stopped them. But what about Canada?

I just don’t like you like that

Wed, 18 Jan 2012 09:12:09 GMT

Five years ago Facebook was a niche curiosity. Since then, something important happened. Facebook’s primary stakeholders went from being users to being advertisers.

Vital Statistics Better living through (information) technology

Tue, 10 Jan 2012 10:01:05 GMT

Information technology is ready to disrupt and reinvent health care. Just as it has dramatically reshaped travel, commerce, and countless other industries, Our health, and quality of life is next to benefit in a big way.

Big Ideas: Our Five Favourite Books of 2011

Fri, 30 Dec 2011 08:44:55 GMT

Mobile, social, and the cloud have been hot technology topics this year, here’s our point of view about how some other important new ideas are reshaping technology, business, and society.

Ignore your #FirstWorldProblems

Tue, 20 Dec 2011 10:23:00 GMT

For the holidays I’m doing my best to be humble about just how good things are, and to keep in mind how much life is improving all across the earth. It’s time to put our #firstworldproblems in perspective.

Communication Bubbles

Wed, 14 Dec 2011 08:49:35 GMT

By virtue of having so much choice about how we get in touch, we may in danger of living in our own dangerously limiting communication bubble.

‘Gamification’ is really just good design

Thu, 08 Dec 2011 06:54:41 GMT

"Gamification" should make for software that empowers, not exploits.

Where’s the Value? Getting back to basics to build better public sector services

Thu, 01 Dec 2011 08:34:48 GMT

As a society we’re fixated on quality. We demand it from our vehicles, our markets, but what about the public sector? What makes a good quality government?

It takes a community to recruit a great candidate

Thu, 24 Nov 2011 08:28:53 GMT

With the ever increasing demand for tech talent, good old fashioned recruitment practices just won’t cut it. But as with every shift, there’s tremendous opportunity, if you know where to look.

People Make the Web Go ‘Round The human side of web governance and maintenance

Tue, 15 Nov 2011 15:03:40 GMT

People make a good website great. That’s why planning for the Human Factor and web governance is key to digital success.

It Costs How Much!? Pondering the future of the tablet computer marketplace

Fri, 11 Nov 2011 15:59:40 GMT

The iPad created a new market and for two years has defeated all challengers. But is the new wave of low-cost tablets like Amazon's Kindle Fire finally able give the high-end device a run for its money?

Adaptive Intelligence The evolution of Business Intelligence

Mon, 07 Nov 2011 14:25:20 GMT

As the old proverb says, “may you live in interesting times.” We certainly do. So how can we get the most out of them?

Consumerization and the Transformation of IT

Mon, 31 Oct 2011 10:57:06 GMT

In the early years of the computer revolution new technologies were offered initially to very large businesses. So what happened?

Hyperspecialization is for Insects

Wed, 26 Oct 2011 13:13:37 GMT

For simple, run of the mill problems, ”specialists” are great, but for complex problems, they’re in over their heads.

Serendipity on Demand

Thu, 20 Oct 2011 09:59:25 GMT

People love their smartphones.It’s not hard to see why your phone is a digital Swiss army knife that puts all the information in the world at your fingertips.

With the Right Data Even the Leafs Could Win (Maybe)

Mon, 03 Oct 2011 11:01:34 GMT

Business leaders could learn a thing or two about business intelligence and finding new paths to success from new hit movie Moneyball.

Crazy Awesome Stuff About Right Now!

Tue, 27 Sep 2011 12:16:58 GMT

Observing the technology events of the past 30 days; the future that is Crazy Awesome, is literally happening right now.

What goes around comes around

Tue, 27 Sep 2011 08:10:49 GMT

For all the concerns of baby boomer and Gen-X onlookers, today’s “hacktivism” is just an internet update on their hippie and punk counterculture of yesteryear.

Feed me, Poke me, Like me

Thu, 15 Sep 2011 09:17:36 GMT

Our relationships should dictate the technology, not the other way around.

Globalization ain’t what it used to be

Wed, 07 Sep 2011 13:14:27 GMT

Supply-side globalization as we know it, is just a flash in the pan. Exciting times are ahead.

Not now, I’m tired

Wed, 24 Aug 2011 18:12:52 GMT

In our choice riddled lives, is Technology helping us make good decisions or are we facing "decision fatigue"

Crazy Awesome Stuff about the Future

Thu, 18 Aug 2011 12:24:07 GMT

Or why we disagree with Chicken Little and the Mainstream Media

Content Strategy is NOT Information Architecture for Girls

Wed, 10 Aug 2011 12:41:19 GMT

The Internet isn’t a fad and neither is Content Strategy. T4G’s content strategist cuts through the Lorem Ipsum.

Byte Me! Why Customers are Demanding Digital

Mon, 08 Aug 2011 13:56:25 GMT

In almost every facet of today’s economy consumers are choosing digital alternatives. They are effectively saying: “give me a digital alternative” or “Byte Me”. The question is why?

Busting Myths About Energy Cost Management

Thu, 28 Jul 2011 09:13:40 GMT

To most firms, energy management is only discussed when costs are out of control.Much of the thinking that informs these strategies is built on myths.

You’re not the customer, you’re the product

Fri, 22 Jul 2011 11:31:10 GMT

Most online products aren’t actually free: we’re paying for them with our privacy.

Stop Wasting Money on Advertising

Fri, 24 Jun 2011 10:46:42 GMT

How the epicentre of marketing shifted from Madison Avenue to Silicon Valley

Wish You Were Here

Fri, 03 Jun 2011 15:15:19 GMT

How technology-enabled tourism will thrive in a changing world.

Don't Spam So Close to Me

Wed, 20 Apr 2011 08:40:34 GMT

Moving from mass mailings to mass personalization.

Risky Business

Wed, 20 Apr 2011 08:10:05 GMT

The Risks and Realities of Offshore IT Outsourcing.

The New Conversation

Wed, 20 Apr 2011 07:40:25 GMT

Rethinking Enterprise Marketing to develop meaningful relationships in the age of connectivity.

What Happened to IPv4 Address Space?

Wed, 30 Mar 2011 11:25:53 GMT

Is the Internet running out of room? Have we reached the end of the web?

Social Media Risks

Wed, 30 Mar 2011 11:14:41 GMT

Social Media: Five ways to minimize the risk

Risk to Reward

Wed, 30 Mar 2011 11:10:34 GMT

Government information technology projects can be challenging!