Usability testing is becoming the standard on website and web application development projects as more and more users are turning away from sites that are difficult to navigate and hard to use.
Working with the front runner in usability testing (Nielson Norman Group), our team has evolved expertise in a number of areas including: creating user personas; recruiting users for testing based on user personas; testing 1-on-1 with users; developing qualitative focused test plans; completing task-based research; and generating usability reports. As we deliver this service for more and more tourism organizations, our collective understanding of the traveler and their online research and planning behaviour continues to grow. We believe this experience is unique and highly valuable.
Some of the benefits of usability testing include increased productivity and customer satisfaction, as well as increased sales and revenues. These are matched by decreases in support costs, and development time and costs.