Steve Jobs Knew What Women Want

To use the Twitter vernacular, female-driven technology is "trending." The IT sector is no longer dominated by men, and companies that ignore this trend are doing so at their own peril.

But today, with tablets, smart phones and other "must-have" gadgets, over 50 per cent of IT spending comes from the average consumer. And while purchases in the enterprise market are still substantial, they're waning by comparison.

Think about this: if the enterprise IT market had a sex, it would be male. If the consumer IT market had a sex, it would be female.

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