To use the Twitter vernacular, female-driven technology is "trending." The IT sector is no longer dominated by men, and companies that ignore this trend are doing so at their own peril.
About a decade ago, 80 to 90 per cent of total IT spending was in the enterprise market.
But today, with tablets, smart phones and other "must-have" gadgets, over 50 per cent of IT spending comes from the average consumer. And while purchases in the enterprise market are still substantial, they're waning by comparison.
Think about this: if the enterprise IT market had a sex, it would be male. If the consumer IT market had a sex, it would be female.
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