SAINT JOHN, NB – September 24, 2012 – After eight successful years of collaboration with New Brunswick’s tourism marketing branch in areas of strategic planning, technology and digital marketing, T4G Limited has been named Agency of Record for Tourism in the newly rebranded Ministry of Culture, Tourism and Healthy Living.
“We are thrilled with this opportunity to further our work with the Department,” says Geoff Flood, President of T4G, a native New Brunswicker and resident of Saint John. “Our goal is to find innovative ways to bring more people to New Brunswick and experience this amazing province.”
T4G’s experience within the Tourism sector is broad and deep and focuses on connecting travellers with a destination. Clients include Swissotel, Parks Canada, Thomas Cook, Tourism New Brunswick and Tourism British Columbia.
“Our goal is to find innovative ways to bring more people to New Brunswick and experience this amazing province.”
“Today’s travellers are relying more on digital channels to learn about destinations, plan their travels and book their trips - a trend that will only continue,” says Tricia MacLeod, Vice President of Delivery at T4G. “We have brought together the best collection of marketing and technology skills and experience to support the province,” added Ms. MacLeod.
Our New Brunswick Tourism Team is made up of passionate experts hailing from a variety of key disciplines: digital marketing, advertising, traditional media, creative branding, technology, user research and experience, analytics, social media, search engine optimization and more.
The team will include talent from our partners Bleublancrouge of Montreal and Hawk Marketing Services of Moncton.
T4G is a national, project-based, full-service professional services company founded in 1996 with operations from coast-to-coast. We believe in building high-performing teams and breaking conventional wisdom. We believe in our people and true participation in each and every project we undertake. We believe in The Intelligent Application of Technology™ where less can be more, where innovation leads to opportunity, and where a culture of commitment always strives to exceed customers' expectations. T4G leads the Tourism Team by providing primary day-to-day account service and ensuring the right members from the team are engaged in a way that works to always meet and exceed the needs of the Ministry of Culture, Tourism and Healthy Living. www.t4g.com
Bleublancrouge is an integrated marketing communications agency located in Montreal. Recognized as one of Canada’s most creative agencies, Bleublancrouge has become one of the country’s top 10 agencies. Bleublancrouge has dynamic tourism industry experience, media expertise, and superb creative with a track record of success in multiple markets, including Québec. www.bleublancrouge.ca/en
About Hawk Marketing Services
Hawk is New Brunswick's largest marketing and consulting agency that specializes in developing fully integrated communications strategies for its roster of national and regional brands. Hawk’s campaigns have won regional, national and international awards for their digital, broadcast and creative design. Hawk has produced the official New Brunswick Tourism Guide for more than 30 years and understands the pulse of the province and its tourism industry. www.hawk.ca/
T4G Vice-President, Marketing
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T4G Account Lead
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