Sears Canada signed a deal to be the exclusive Canadian retailer for the new Katy Perry fragrance, Purr. Turning this into a marketing opportunity, Sears Canada called upon T4G to help create a Facebook contest app that would drive awareness of the new fragrance. The goals of the contest were threefold:
- promote pre-sales of Katy Perry’s new Purr fragrance
- increase Likes of the Sears Canada Facebook page
- allow users to opt-in for future email marketing from Sears
T4G was commissioned to create a compelling Facebook application that would execute on the project goals, but there were only 4 weeks before the launch of the contest.
In addition, the client wanted a contest solution that might be reused for other Facebook projects in the future. The biggest challenge of the project was in meeting the timeline while delivering a solution that met the goals of Sears Canada. The four-week design and development window was tight, but careful project planning and tool selection was key to delivering on time and on budget.
Through consultation with Sears, T4G delivered a cloud-hosted solution built with Ruby on Rails which allowed for fast development, quick deployments and minimal hosting fees. T4G also performed a quick creative design phase with rapid customer review cycles. This produced a high-quality visual design that allowed Sears Canada to quickly and confidently grant approval at each checkpoint throughout the design development process.
Through this Facebook contest application, Sears Canada was able to realize four times growth in their Like count and gathered more than 10,000 contest entries. This project showed how T4G could build a cost-effective solution that uses the power of the world's largest social network to deliver on the business goals of customers.