Web self service is a customer service channel of convenience and choice, integral to your overall self-service strategy, that allows customers to access information and perform routine tasks over the Internet, without requiring interaction with a company representative.
There are many benefits to having an effective web self service offering:
- Reduced Operational Costs: The cost of the average web self service session is $1, compared to $10 for an email response and $33 for a telephone call. (Source: Gartner Research).
- Increased Customer Satisfaction: Customers can access timely and relevant information, when they want it (7/24).
- Business Intelligence: WWeb analytics gives you the ability to collect, analyze and report on data regarding customer behavior and preferences in order to optimize your web self service presence.