Big data, it turns out, has similar attributes to another collaborative, creative process – jazz music. It also shares the same core principles for success: leadership, governance, collaboration, and innovation.
It’s no secret that marketing, and indeed business as a whole, is more competitive now than ever before. In this tough economic climate, it becomes all too easy to place copywriting in the cross-hairs, questioning whether it’s truly worth the investment in a dedicated professional when the task of writing copy could instead be delegated to other marketing personnel.
