An Exceptional Return for Hilton Los Cabos Beach and Golf Resort

Unbreakable Spirit, Seamless Collaboration, and a Social Media Comeback

In 2014, Hurricane Odile caused extensive damage to Hilton Los Cabos Beach & Golf Resort (HLC). T4G was selected to help the hotel rebuild its social media presence after a year-long hiatus.

We hosted a brand voice workshop, designed a content strategy and workflow procedures, interacted with followers on HLC’s behalf, and reported and optimized based on results.

The Challenge

HLC had been silent on social media during its period of rebuilding and renovating and had therefore lost social media momentum (including followers, reach, impressions, and engagement, to name a few). Many luxury resorts along the same corridor were in the same predicament and competing for social media attention from the same audience – HLC needed to stand apart from the crowd.

The Approach

Providing a solid foundation of research and insight (including a content audit and competitive analysis), we rose to the challenge of returning HLC to its former glory amongst the most desirable luxury destinations in the world. We hosted a workshop to define HLC’s renewed social media brand voice and content pillars and rolled out workflow processes and procedures. Our responsibilities included:

Social Media Management

  • Cutting through the noise and competition to stand out as first-rate resort in the premium destination market
  • Creating and maintaining an editorial calendar; curating and writing content daily

Reputation Management

  • Ensuring guests that the hotel was back in business as a luxury resort
  • Monitoring and influencing conversations regarding the brand’s health
  • Responding to every TripAdvisor review – negative or positive

The Result

Our subject matter expertise, creativity, and collaborative spirit brought HLC back to life on social media:

  • 50% increase in engaged Facebook users
  • 48% increase in organic Facebook reach
  • 215% increase in Instagram followers
  • 53% increase in branded hashtag use

Ready to build brilliant?

We’re always looking for new challenges and teammates.

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