In 2014, Hurricane Odile caused extensive damage to Hilton Los Cabos Beach & Golf Resort (HLC). T4G was selected to help the hotel rebuild its social media presence after a year-long hiatus.
We hosted a brand voice workshop, designed a content strategy and workflow procedures, interacted with followers on HLC’s behalf, and reported and optimized based on results.
HLC had been silent on social media during its period of rebuilding and renovating and had therefore lost social media momentum (including followers, reach, impressions, and engagement, to name a few). Many luxury resorts along the same corridor were in the same predicament and competing for social media attention from the same audience – HLC needed to stand apart from the crowd.
Providing a solid foundation of research and insight (including a content audit and competitive analysis), we rose to the challenge of returning HLC to its former glory amongst the most desirable luxury destinations in the world. We hosted a workshop to define HLC’s renewed social media brand voice and content pillars and rolled out workflow processes and procedures. Our responsibilities included:
Social Media Management
Our subject matter expertise, creativity, and collaborative spirit brought HLC back to life on social media: