Web Analytics

Getting traffic to your site is important, but it’s only the first step in a successful online strategy.

T4G’s Web Analytics services can track the customer experience so you know what attracts them, converts them and why they’ll return.

The breadth and depth of our expertise allows us to dig deep into the activity on their websites and understand exactly what’s generating web traffic, what features users are engaging with and what’s not going according to plan. This allows our customers to tie ROI to their websites.

One way we help our customers measure success, is with Google Analytics.  We have Google Analytics Certified Professionals on staff who work directly with our customers in all our Industries.

Our Google Analytics offering includes:

• Standard implementation of Google Analytics – the implementation of Google Analytics code, which allows clients to monitor and measure website activity.
• Custom implementation of Google Analytics – sometimes the standard implementation will not give you the insights you need so we work with our clients to deploy a custom implementation that will track what matters. Custom implementations are a great way to generate insights on:
  • Ecommerce tracking
  • Conversion rates
  • ROI
  • Interactive content
  • Campaigns and advertising
• Training – T4G offers custom Google Analytics training for our clients.
• Strategic consulting - We work directly with clients to identify business opportunities and to get the most out of their marketing campaigns.
• Technical support - We help client resolve any technical issues related to their Google Analytics deployment. We have Google Analytics Certified Developers who can identify if Google Analytics is working as it should.

We believe web analytics isn’t just about reporting on numbers. It’s about understanding behaviour and adjusting quickly to create a satisfying user experience.